Corporate Internet Spending Poised to Triple Soon
January 8th, 2009 |To remain competitive, businesses will increasingly use the Internet as a tool to increase efficiency, innovation and audience, said Anna Giraldo, senior analyst with IDC's Internet and eCommerce Strategies Group. Confidence in the Net as a business tool is rising, which will spur greater use as well.
No one market will emerge a leader, but IDC predicts the top spenders will be financial services, $16.6 billion; manufacturing, $24 billion; retail, $6.2 billion and online media, $10.7 billion.
The success of e-commerce will be the primary factor driving spending up, IDC said.
"The good news to IT vendors wanting to capitalize on the Internet revolution is that there is a considerable opportunity out there. The challenge is to be able to recognize how and where the spending occurs and why," Giraldo said.
The report, "Internet Futures Spending Model 1997_2002: Business Gears Up
for E-Commerce," provides the framework to forecast
the amount of money
companies will spend to develop the Web infrastructure, including money
spent on external suppliers of
hardware, software and services as well as internal expenses for salaries,
benefits and overhead associated with the company's own Web development/management team.
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